This Blogger Built a Soul Food Empire with Just One Pot!
Meet Shaunda Necole, The Soul Food Pot® Creator & Cookbook Author—and the Face of Modern Soul Food!
The Soul Food Pot® is the world’s #1 soul food website and home of viral modern Southern recipes, founded by Shaunda Necole, the go-to recipe creator for modern soul food cuisine.
A best-selling author, podcaster, and Southern tastemaker from Virginia now based in Las Vegas, Shaunda has turned her passion for soul food storytelling into a digital empire spanning over 300 recipes, six digital cookbooks, and two seasoning guides, including her trademarked viral hit, Black Folks Sweet Potato Pie™.
Her upcoming The Soul Food Pot Cookbook: Favorite Recipes, Places, and Food Traditions (Reedy Press, 2027) continues her mission: making life easier + more soulful, one recipe at a time.
🍗 The Mission
Through every platform, Shaunda Necole honors and modernizes the legacy of Black culture and cuisine, spotlighting iconic African American contributions to America’s most beloved comfort foods.
From fried chicken to mac ’n cheese, she shortens kitchen time without losing soul, flavor, or heritage.
🎙 The Soul Food Pod™
Shaunda hosts Apple’s first podcast dedicated to soul food history and culture, The Soul Food Pod.
Her culinary research and storytelling have been cited on Wikipedia for their historical accuracy and cultural depth, and her knowledge of soul food history was featured in the children’s book Juneteenth Is, where Shaunda Necole & The Soul Food Pot were credited as the source for the book’s Juneteenth red soul food reference.
🍴 Soul Food On The Strip™ (Las Vegas)
In 2024, Shaunda launched Soul Food On The Strip, the first Las Vegas tour highlighting the influence of Black cuisine on the city’s vibrant restaurant scene.
A member of the Nevada Preservation Foundation and a passionate preservationist of both Black culinary heritage and Las Vegas history, Shaunda created this tour as a living extension of her bestselling travel book, 100 Things to Do in Las Vegas Before You Die.
The tour now serves as a bonus companion guide to the book, beginning with the unexpected story of Las Vegas’s soul food roots.
Following the success of her first title, Shaunda achieved back-to-back book deals, a testament to her growing influence as both an author and cultural storyteller.
🥘 Brand Partnership & Sponsorship Opportunities
Now seeking featured partners for the upcoming 2027 cookbook and multimedia extensions.
Shaunda Necole & The Soul Food Pot invite exclusive sponsorships for aligned brands in the food, kitchen appliance, and lifestyle space.
Brand partnership opportunities include:
💬 What Brands Say
Shaunda is “one of THOSE” amazing partners who continuously goes above and beyond to provide more content that will work well with her platform and that will coordinate well the campaign goals. Shaunda kept the priority products top of mind while developing beautiful recipes and fun content incorporating her whole family that her audience was able to engage with.”
“Shaunda has consistently been an ideal partner. She’s thorough and truly makes herself an expert on the product she is working with and her photos are top quality. Shaunda and her manager (Johanna) are wonderfully transparent and communicative and always meet deadlines. They run a very buttoned up operation which makes partnership a dream. Would love to work with you both again soon.
“We selected Shaunda for Southern Gas Co because of her great energy, location and compatibility with our campaign. She went above and beyond in creating content for our campaign, putting in so much energy and effort to get us well-fleshed out deliverables both in photo and copy. She infused her authentic personality throughout and really brought our vision to life! Shaunda was a key influencer in one of our target markets and she played a role in getting our educational message about Safe Digging out to those around her! We really loved the professionalism and quick turnarounds from Shaunda. Seamless all the way through :)”
📊 Audience Reach & Influence
The Soul Food Pot® attracts a high-intent audience actively searching for recipes and product recommendations — different from passive scrollers.
This search-based traffic makes Shaunda’s platform ideal for long-term brand visibility and conversion.
Shaunda Necole’s Assets & Audience Touchpoints
- 🌐 The Soul Food Pot® – #1 ranked soul food site on Google
- 📰 The Soul Food Stack (Substack newsletter)
- ✨ ShaundaNecole.com – Lifestyle, home & inspiration content
- 🎲 VegasRightNow.com – Las Vegas travel & local insider guides
- 🎧 The Soul Food Pod™ – Apple Podcast top cooking category
- 📚 6 Digital Cookbooks + 2 Seasoning Guides + Published Print Cookbook (2027)
- 📱 Cross-platform social media with evergreen SEO visibility (Instagram, TikTok, YouTube)
🏆 Featured In
Food & Recipes
Culinary Entrepreneurship
📣 Expert Topics for Media Appearances
Timeless content creation
📞 Get in Touch