The Power of Tupperware: “It keeps food fresher for longer. It seals it tight and gets out all the air with one push on the bowl. It’s just a very good product.” — Mama Mary, The Soul Food Pod Episode 5
On this episode of The Soul Food Pod, host Shaunda Necole discusses Tupperware with her mom, Mama Mary, a Tupperware brand enthusiast.
Mama explains more about the uniqueness of these plastic food storage containers that have been household staples for generations.
What you’ll learn in this episode?
Listeners learn that Tupperware is a 77-year-old company struggling to adapt to modern marketing strategies. Shaunda explores the reasons for its decline in popularity, from lackluster social media marketing to its association with only Baby Boomers.
However, Shaunda and her mom argue that Tupperware still has value and encourages listeners to start a Tupperware collection.
She also shares ideas for hosting Tupperware parties and highlights some of the most valuable vintage Tupperware products. Finally, the podcast suggests that Tupperware should partner with Pinterest to host online “Pinterest parties” as the new Tupperware parties to appeal to younger generations!
Is Tupperware still a thing FAQs
What is Tupperware?
Tupperware is a multinational company that produces home and kitchen products like storage containers, serving products, and kitchen gadgets.
Why is Tupperware called Tupperware?
Tupperware was named after Earl Tupper, who invented the product in 1942 and founded the company that produced it.
Why is Tupperware struggling?
Despite efforts to do so, the company has been struggling to attract younger consumers, resulting in a slide in revenue.
What suggestions does the podcast make for Tupperware to improve its marketing efforts?
The podcast suggests that Tupperware should partner with Pinterest and bring back “Pinterest parties” as the new Tupperware parties. This would help the company keep up with the progression of media into a social capacity.
What is a Tupperware party?
Tupperware parties were a popular way to sell Tupperware products in the host’s home. The guests would purchase the products they like at the parties.
Do people still have Tupperware parties?
Yes – you sign up to host a party at Tupperware.com.
Where can you purchase Tupperware?
Tupperware is still being made and sold on their website and in Target stores.
Could Pinterest parties be the new Tupperware craze?
According to Shaunda Necole, Tupperware should partner with Pinterest to host online “Pinterest parties” as the new Tupperware parties to appeal to younger generations!
If you have any old Tupperware, is it worth money?
Some classic Tupperware items like the nesting Servalier canisters from the 70s can be valuable.
Is the Tupperware brand really worth saving?
The Soul Food Pod hosts agree that the Tupperware brand should be saved because “It’s well made, durable, and it’s one of those bowls that you would not leave behind. But it’d be great to travel and take your appetizer or dish to the hostess’s house.”
What food can you store in Tupperware?
Can you put hot food in Tupperware containers?
Tupperware is useful for storing many things, from leftovers to frozen food. They also make fantastic lunch boxes.
Check out the recipe card below and try a Tupperware product for transporting or storing your homemade recipes!
Links & resources mentioned in the episode:
Transcript Ep. 5:
Where to listen to the podcast:
- Large pot
- Tupperware Heritage lidded bowl
Ingredients to make homemade baked beans
- 1 pound navy beans dry
- 8 cups beef broth use vegetable broth for vegetarian and vegan friendly
- 1 teaspoon salt
- ½ teaspoon black pepper
Ingredients to season Black folks Southern soul food baked beans
- 1 cup yellow onion diced
- ½ cup bell pepper green
- 1 cup water
- 1 teaspoon garlic minced
- ½ cup brown sugar
- 2 tablespoons tomato paste
- 1 tablespoon Worcestershire sauce
- 2 tablespoons molasses
- ¾ cup barbecue sauce
- 1 teaspoon smoked paprika
- ½ teaspoon cinnamon ground
- 1 teaspoon mustard ground
- Pour the beans into a colander and rinse them with cold water.
- Pour the drained beans into a large pot on the stovetop on medium-high heat.
- Add the salt, pepper, and beef broth to the pot.
- Bring the beans to a boil.
- Then cover and simmer for about 3-4 hours or until the beans are tender. Check-in on them every hour and add hot water to the pot if the beans absorb the beef broth.
- When the beans are tender, and the cooking is complete, remove the pot from the stove, and use a colander to drain and rinse the beans under cold water.
- Return the rinsed, cooked beans to the pot on the stovetop on medium heat.
- Add the remaining ingredients (onion, green bell pepper, water, garlic, brown sugar, tomato paste, Worcestershire sauce, molasses, barbecue sauce, smoked paprika, cinnamon, and ground mustard).
- Gently stir the bean mixture ingredients to combine and cook for 20 minutes.
- Transfer the finished homemade Southern baked beans to a Tupperware container.
- Serve right away, and enjoy!